State Farm: Hackathon
Senior Designer // Razorfish
Our cross-disciplinary team of six competed against five other teams in State Farm's Hackathon. We were given 24 hours to read a brief, ideate, then create pieces to support our idea. The brief was for 'State Farm Life Hub Accelerator' – a tool to help people prepare for the unexpected.
Our Solution was to create a self-service tool that involves minimal consumer input. In 24 hours, we came up with a responsive, multi-platform tool that requires zero initial effort but gets smarter with each user interaction.
Email alerts translate existing policy reminders into proactive agent reminders and leverage benefits such as State Farm repair facility relationships. Data used to generate these alerts can be enhanced when the user links other accounts such as State Farm InDrive, Carfax, Angie's List, etc.
A high-level view of data-driven insights encourages users to become more proactive in taking control of their finances and rewards them with exclusive, location-based discounts and offers.
Overall, users benefit from plans that provide a foundation for effortless saving and State Farm benefits from having built-in, cross-sell opportunities and a more engaged customer.
