Citi ThankYou Card

Art Director // Euro RSCG

With the release of the Citi ThankYou Card, Citibank's newest portfolio, I was tasked with creating welcome kits for new cardmembers. Citi ThankYou and Citi ThankYou Preferred members received online brochures while Prestige members received a deluxe package. From the personalized letter and benefits guide to the box itself, I wanted to create a piece that looked and felt luxurious, demonstrating the value of being a Prestige cardmember.